Introducing the GOTRAX Bobloo series, the perfect way to introduce children to the world of scooters.
I designed the colourways for the Bobloo Series, using the Unique Style Platform’s colour trend forecasting tools, translating forward-looking insights into playful, market-relevant palettes that appeal to both kids and parents.
Colours that balance fun, visibility, and brand consistency across the product line.
In addition to the product, I also designed the packaging, ensuring the visual identity carried through from shelf to unboxing with clear storytelling, strong shelf impact, and alignment with GOTRAX.
I designed the colourways for the Bobloo Series, using the Unique Style Platform’s colour trend forecasting tools, translating forward-looking insights into playful, market-relevant palettes that appeal to both kids and parents.
Colours that balance fun, visibility, and brand consistency across the product line.
In addition to the product, I also designed the packaging, ensuring the visual identity carried through from shelf to unboxing with clear storytelling, strong shelf impact, and alignment with GOTRAX.
The Bobloo kids scooters series are available on Gotrax.com and at Walmart.
